How Australian SMEs engage social media as digital touchpoints : a content analysis
Year of publication: |
2021
|
---|---|
Authors: | Webster, Geoffrey Burston ; Imam, Tasadduq ; White, Catherine |
Published in: |
Small enterprise research. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1175-0979, ZDB-ID 2417636-9. - Vol. 28.2021, 2, p. 170-189
|
Subject: | conversational marketing | digital disruption | digital touchpoints | Local area marketing | online consumer engagement | touchpoint activation | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Digitalisierung | Digitization | Electronic Commerce | E-commerce |
-
Sharma, Radhika, (2019)
-
Significance of Electronic Word-of-mouth in today's digital era : a conceptual study
Nair, Kiran S., (2017)
-
Lahuerta-Otero, Eva, (2022)
- More ...
-
Neoliberal feminism : The neoliberal rhetoric on feminism by Australian political actors
Colley, Linda, (2018)
-
Model selection for one‐day‐ahead AUD/USD, AUD/EUR forecasts
Imam, Tasadduq, (2020)
-
Imam, Tasadduq, (2012)
- More ...