Sustainable marketing and its impact on the image of the company
Year of publication: |
2023
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Authors: | Sujanska, Lucia ; Nadanyiova, Margareta |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 2, p. 51-57
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Subject: | brand image | company’s image | sustainability | sustainable marketing | sustainable practices | Nachhaltigkeit | Sustainability | Markenimage | Brand image | Nachhaltige Entwicklung | Sustainable development | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2023.2-06 [DOI] hdl:11159/631405 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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