Enhancing consumer empowerment
| Year of publication: |
2006
|
|---|---|
| Authors: | Wright, Len Tiu ; Newman, Andrew ; Dennis, Charles |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 9-10, p. 925-935
|