Modeling shopper responses to retail digital signage
Year of publication: |
2011
|
---|---|
Authors: | Dennis, Charles ; Newman, Andrew J. ; Michon, Richard ; Brakus, J. Joško ; Wright, Len Tiu |
Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 41-69
|
Subject: | Einzelhandel | Retail trade | Einkaufszentrum | Shopping center | Außenwerbung | Outdoor advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
-
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse, (2021)
-
Lee, Heejun, (2019)
-
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle, (2016)
- More ...
-
The mediating effects of perception and emotion : digital signage in mall atmospherics
Dennis, Charles, (2010)
-
New insights into the impact of digital signage as a retail atmospheric tool
Dennis, Charles, (2012)
-
New insights into the impact of digital signage as a retail atmospheric tool
Dennis, Charles, (2012)
- More ...