Enhancing corporate reputation for market expansion in China: customer orientation and the mediating effect of product and service quality
| Year of publication: |
2011
|
|---|---|
| Authors: | Chang, Tung-lung Steven ; Zhu, Weichun |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 2, p. 153-171
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