Enhancing corporate reputation for market expansion in China : customer orientation and the mediating effect of product and service quality
Tung-lung Steven Chang and Weichun Zhu
| Year of publication: |
2011
|
|---|---|
| Authors: | Chang, Tung-lung Steven ; Zhu, Weichun |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 2, p. 153-170
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| Subject: | Firmenimage | Corporate reputation | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Dienstleistungsqualität | Service quality | Marktanteil | Market share | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154935