Enhancing customer experience in the knowledge economy
Year of publication: |
2007
|
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Authors: | Khare, Arpita |
Published in: |
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship). - Ahmedabad : Inst. of Management, Nirma Univ. of Science & Technology, ISBN 81-8424-157-7. - 2007, p. 96-107
|
Subject: | Wissensgesellschaft | Knowledge society | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
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