CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
Year of publication: |
2013
|
---|---|
Authors: | Panni, Mohammad Fateh Ali Khan |
Published in: |
Customer-centric marketing strategies : tools for building organizational performance. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-2524-4. - 2013, p. 103-125
|
Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Unternehmenserfolg | Firm performance |
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