Enhancing ethnic food acceptance and reducing perceived risk : the effects of personality traits, cultural familiarity, and menu framing
Year of publication: |
2015
|
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Authors: | Jang, Soocheong ; Kim, DongHee |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 47.2015, p. 85-95
|
Subject: | Food neophobia and neophilia | Culture familiarity | Menu design | Ethnic food acceptance | Perceived risk | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Risiko | Risk | Ernährungssicherung | Food security |
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