Enhancing innovation commercialization through supervisor-sales rep fit
Year of publication: |
2019
|
---|---|
Authors: | Hohenberg, Sebastian ; Homburg, Christian |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 4, p. 681-701
|
Subject: | Innovation commercialization | Revised achievement goal theory | Supervisor-sales rep fit | Innovation | Kommerzialisierung | Commercialization |
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