Enhancing knowledge development in marketing ; Vol. 15
ed.: Kenneth L. Bernhardt ...
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Bernhardt, Kenneth L. (contributor) |
| Institutions: | Summer Educators' Conference <2004, Boston, Mass.> (contributor) ; American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Marketing | Wissensmanagement | Knowledge management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 398 S. graph. Darst. |
|---|---|
| Series: | |
| Conferences: | AMA Summer Educators' Conference ; (Boston, Mass.) : 2004.08.06-09 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 1-60423-504-7 ; 978-1-60423-504-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003767941