Enhancing knowledge development in marketing ; Vol. 17
ed.: Dhruv Grewal ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Grewal, Dhruv (contributor) |
| Institutions: | Summer Educators' Conference <2006, Chicago, Ill.> (contributor) ; American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Marketing | Wissensmanagement | Knowledge management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 400 S. graph. Darst. |
|---|---|
| Series: | |
| Conferences: | AMA Summer Educators' Conference ; (Chicago, Ill.) : 2006.08.04-07 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 1-60423-814-3 ; 978-1-60423-814-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003748963