1998 AMA Winter Educators' Conference
ed.: Dhruv Grewal ...
| Year of publication: |
1998
|
|---|---|
| Other Persons: | Grewal, Dhruv (contributor) |
| Institutions: | Winter Educators' Conference <1998, Austin, Tex.> ; American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Association |
| Subject: | Marketing | Kongress | Austin <Tex., 1998> |
| Extent: | XVIII, 424 S. : graph. Darst. |
|---|---|
| Series: | Marketing theory and applications. - Chicago, Ill. : American Marketing Association, ISSN 1054-0806. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 0-87757-270-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004594725