Enhancing knowledge development in marketing ; Vol. 19
ed.: James R. Brown ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Brown, James R. (contributor) |
| Institutions: | Summer Educators' Conference <2008, San Diego, Calif.> (contributor) ; American Marketing Association (contributor) |
| Published in: | |
| Publisher: |
Chicago, Ill. : AMA |
| Subject: | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 478 S. graph. Darst. |
|---|---|
| Series: | |
| Conferences: | AMA Summer Educators' Conference ; (San Diego, Calif.) : 2008.08.08-11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 1-60560-618-9 ; 978-1-60560-618-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003800380