The expansion of the brand through the establishment of the mobile kitchen system
Alternative title: | Širitev blagovne znamke z vzpostavitvijo sistema mobilne kuhinje |
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Year of publication: |
2018
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Authors: | Vukasović, Tina ; Korez, Bojana ; Petelin, Sonja Porekar |
Published in: |
Management. - Koper : University of Primorska Press, ISSN 1854-4231, ZDB-ID 2430440-2. - Vol. 13.2018, 1, p. 19-31
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Subject: | marketing | marketing mix | brand | knowledge management | mobile kitchen | Markenführung | Brand management | Wissensmanagement | Knowledge management | Marketingmanagement | Marketing management | Mobilkommunikation | Mobile communications |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in slowenischer Sprache |
Other identifiers: | 10.26493/1854-4231.13.19-31 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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