Enhancing memorability: Do remaining duration prompts affect advertising recall?
| Year of publication: |
2012
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|---|---|
| Authors: | Yu, Ruifeng ; Chan, Alan H S ; Zhao, Ping ; Gao, Yang |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 31.2012, 4, p. 861-877
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