Enhancing memorability : do remaining duration prompts affect advertising recall?
Year of publication: |
2012
|
---|---|
Authors: | Yu, Ruifeng ; Chan, Alan H. S. ; Zhao, Ping ; Gao, Yang |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 861-876
|
Subject: | Fernsehwerbung | Television advertising | Dauer | Duration | Werbewirkung | Advertising effects |
-
Swaminathan, Srinivasan, (2013)
-
The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick, (2017)
-
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German, (2014)
- More ...
-
Enhancing memorability: Do remaining duration prompts affect advertising recall?
Yu, Ruifeng, (2012)
-
Assessment of grip force and subjective hand force exertion under handedness and postural conditions
Li, Kai Way, (2011)
-
Pun, Kelvin P. L., (2019)
- More ...