Enhancing Mobile Coupon Redemption in Fast Food Campaigns
Year of publication: |
2012
|
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Authors: | Banerjee, Syagnik (Sy) ; Yancey, Scott |
Publisher: |
[S.l.] : SSRN |
Subject: | Fast Food | Fast food | Kundenbindungsprogramm | Loyalty program | Direktmarketing | Direct marketing | Mobile Business | Mobile business |
Extent: | 1 Online-Ressource (28 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Research in Interactive Marketing, Vol. 4(2), June 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2010 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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