Enhancing relationships with customers through online brand communities
by Mavis T. Adjei, Charles H. Noble and Stephanie M. Noble
| Year of publication: |
2011
|
|---|---|
| Authors: | Adjei, Mavis T. ; Noble, Charles H. ; Noble, Stephanie M. |
| Published in: |
MIT sloan management review. - Cambridge, Mass. : MIT, ISSN 1532-9194, ZDB-ID 2039388-X. - Vol. 53.2011/12, 4, p. 22-24
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567587