Enhancing revenue by offering a flexible product option
Year of publication: |
July 2017
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Authors: | Chen, Jing ; Bell, Peter C. |
Published in: |
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS). - Oxford : Wiley, ISSN 0969-6016, ZDB-ID 1213721-2. - Vol. 24.2017, 4, p. 801-820
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Subject: | pricing | market segment | product differentiation | marketing strategy | Produktdifferenzierung | Product differentiation | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Optionspreistheorie | Option pricing theory |
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