Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions
Year of publication: |
2024
|
---|---|
Authors: | Gómez-Suárez, Mónica ; Veloso, Mónica |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 2, p. 311-326
|
Subject: | Customer experience | social media | booking intention | brand attachment | engagement | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Gastgewerbe | Hospitality industry | Markenführung | Brand management | Kundenbindung | Customer retention |
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