Enhancing the efficacy of pharmaceutical e-commerce through omni-channel coordination
Ge Yang, Xingwang He
| Year of publication: |
2023
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|---|---|
| Authors: | Yang, Ge ; He, Xingwang |
| Published in: |
International journal of information systems and supply chain management : IJISSCM ; an official publication of the Information Resources Management Association. - Hershey, PA : IGI Global, ISSN 1935-5734, ZDB-ID 2400984-2. - Vol. 16.2023, 1, p. 1-20
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| Subject: | Home-Delivery | Imbalanced | Omni-Channel Coordination Strategy | Pharmaceutical E-Commerce | Three-Channel | Electronic Commerce | E-commerce | Pharmaindustrie | Pharmaceutical industry | Online-Handel | Online retailing | Arzneimittel | Pharmaceuticals | Koordination | Coordination |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSCM.330147 [DOI] hdl:11159/652838 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445763