Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Year of publication: |
2017
|
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Authors: | Brodie, Roderick J. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 1, p. 20-23
|
Subject: | Empirical research | Relationship marketing | Theoretical contribution | Marketing practice | Theorizing | Mid-range theory | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory | Beziehungsmarketing |
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