Enhancing users' digital social interactions while shopping via online sales configurators
Chiara Grosso
Year of publication: |
2023
|
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Authors: | Grosso, Chiara |
Published in: |
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza. - Cham : Springer International Publishing, ISBN 978-3-031-09782-9. - 2023, p. 211-238
|
Subject: | Human-inspired technology | Online sales configurator | Product service personalization | Social recommendation | Social software | User experience | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Personalisierung | Personalization | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Web 2.0-Technologien | Web 2.0 technologies |
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Online Resource
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