Enlightened marketing in challenging times : proceedings of the 2019 AMS World Marketing Congress (WMC)
edited by Felipe Pantoja, Shuang Wu, Nina Krey
| Year of publication: |
[2020]
|
|---|---|
| Other Persons: | Pantoja, Felipe (ed.) ; Wu, Shuang (ed.) ; Krey, Nina (ed.) |
| Institutions: | AMS World Marketing Congress <22., 2019, Edinburgh> |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xliii, 630 Seiten Illustrationen 24 cm |
|---|---|
| Series: | |
| Conferences: | World Marketing Congress ; (Edinburgh, Scotland) : 2019 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-3-030-42544-9 ; 978-3-030-42545-6 |
| Other identifiers: | 10.1007/978-3-030-42545-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296021