Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Gerard Broussard (Pre-Meditated Media, LLC)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Broussard, Gerard |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 1, p. 25-38
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| Subject: | Werbeträger | Advertising media | Kundendaten | Customer data | Datenqualität | Data quality | Return on Investment | Return on investment | Unternehmensdienstleistung | Business services | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2016-010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486036