Enriching the ECSI model using brand strength in the retail setting
Paraskevi Sarantidou
| Year of publication: |
2017
|
|---|---|
| Authors: | Sarantidou, Paraskevi |
| Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 26.2017, 3, p. 294-312
|
| Subject: | Loyalty | Brand strength | Retail branding | Grocery stores | European Customer Satisfaction Index | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Lebensmitteleinzelhandel | Food retailing | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMBE-10-2017-017 [DOI] hdl:10419/190544 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823439