Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Year of publication: |
2012
|
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Authors: | Homburg, Christian ; Fürst, Andreas ; Kuehnl, Christina |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 2, p. 290-312
|
Subject: | Tochtergesellschaft | Subsidiary company | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage | Organisationstheorie | Organization theory | Klassifikation | Classification |
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