Social influence on salespeople's adoption of sales technology : a multilevel analysis
Year of publication: |
2010
|
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Authors: | Homburg, Christian ; Wieseke, Jan ; Kuehnl, Christina |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 38.2010, 2, p. 159-168
|
Subject: | Verkaufspersonal | Salespeople | Technologiewahl | Technology choice | Innovationsakzeptanz | Innovation adoption | Soziales Verhalten | Social behaviour |
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