Entering the Base of the Pyramid Market in India : A Corporate Social Entrepreneurship Perspective

Over the past decade, there has been growing interest in how multinational corporations (MNCs) can enter the base of the pyramid (BoP) market (London and Hart, 2004, Schuster and Holtbrügge, 2012, Tasavori et al., 2014, Dey et al., 2013). The BoP is composed of 1.4 billion people who earn between two and eight dollars a day, and 2.6 billion people whose daily income is below two dollars (Hammond et al., 2007, UNDP, 2008). Because of the dominant poverty in this market, it has traditionally been ignored by MNCs