Enterprise brand internationalization in China : challenges and strategies
Year of publication: |
2008
|
---|---|
Authors: | Zhang, Wei |
Published in: |
Proceedings of the International Conference on Chinese Enterprise Research 2007. - Singapore [u.a.] : World Scientific, ISBN 981-283-471-0. - 2008, p. 383-390
|
Subject: | China | Markenführung | Brand management | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment |
-
Regalado-Pezúa, Otto, (2021)
-
Brand strategies of firms from emerging economies
Chailan, Claude, (2012)
-
A comparative cross-national examination of online investment promotion
Nowak, Jan, (2016)
- More ...
-
Energy dissipation in the Nagel-Schreckenberg model with open boundary condition
Zhang, Wei, (2014)
-
China's three decades of economic reforms
Liu, Xiaohui, (2010)
-
Energy dissipation in the deterministic and nondeterministic Nagel–Schreckenberg models
Zhang, Wei, (2008)
- More ...