Strategies for the construction and internationalization of Chinese brands aimed to the Latin American market
Otto Regalado-Pezúa, Gabriel A. Zapata, Miguel A. Montoya
| Year of publication: |
2021
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|---|---|
| Authors: | Regalado-Pezúa, Otto ; Zapata, Gabriel A. ; Montoya, Miguel A. |
| Published in: |
China and Latin America : paths to overcoming the middle-income trap. - [Reading] : Paths International Ltd, ISBN 978-1-84464-610-4. - 2021, p. 132-151
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| Subject: | Lateinamerika | Latin America | China | Markenführung | Brand management | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012822134