Entifying your brand among Twitter-using millennials
Year of publication: |
2015
|
---|---|
Authors: | Sashittal, Hemant Chaitanya ; Hodis, Monica ; Sriramachandramurthy, Rajendran |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 3, p. 325-333
|
Subject: | Twitter | Social media | Branding | Millennial generation | Social Web | Social web | Markenführung | Brand management | Altersgruppe | Age group | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Junge Erwachsene | Young adults | Online-Marketing | Internet marketing |
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