Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?
Year of publication: |
2007
|
---|---|
Authors: | Benoit-Moreau, Florence |
Published in: |
Revue française du marketing. - Paris : ADETEM, ISSN 0035-3051, ZDB-ID 83046-X. - Vol. 213.2007, p. 57-71
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Return on Investment | Return on investment | Betriebliche Kennzahl | Financial ratio | Frankreich | France |
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