Toward the characterization of "toy-packaging" : an exploratory research
Manel Mzoughi, Joel Brée and Emna Cherif
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Mzoughi, Manel ; Brée, Joël ; Cherif, Emna |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 3, p. 190-210
|
| Subject: | Children | new packaging | creativity | link with brand | toy-packaging | Kinder | Markenartikel | Brand | Kreativität | Creativity | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1299786 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743003