Entrepreneurial and market orientation relationship to performance: the multicultural perspective
Year of publication: |
2008
|
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Authors: | Todorovic, Zelimir William ; Ma, Jun |
Published in: |
Journal of enterprising communities : people and places in the global economy ; JEC. - Bingley : Emerald, ISSN 1750-6204, ZDB-ID 2324906-7. - Vol. 2.2008, 1, p. 21-36
|
Subject: | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up | Marketing | Marketingmanagement | Marketing management | USA | United States | Kulturelle Identität | Cultural identity | Entrepreneurship | Entrepreneurship approach |
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