Entrepreneurial and SME marketing
Year of publication: |
2011
|
---|---|
Authors: | Gilmore, Audrey |
Other Persons: | Morrish, Sussie (ed.) |
Published in: |
Journal of Research in Marketing and Entrepreneurship. - Emerald Group Publishing Limited, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 13.2011, 2, p. 137-145
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Small to medium‐sized enterprises | Marketing strategy | Entrepreneurial marketing | Entrepreneurial phenomena | Entrepreneurs | Market oriented behaviour | Networking | Innovation |
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