One for all and all for one

Purpose – This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – According to one well‐entrenched belief, it is not what, but who, people know that enables them to get on in life. These sentiments can be applied to the world of commerce too. Business annals will testify how many companies developed links with powerful others and completely transformed their fortunes as a result. For the little guys, any chance to build such associations can be a godsend. In the retail sector, for instance, small and medium enterprises (SMEs) often face considerable challenges in their quest to succeed. Resources are naturally limited, as is the time to engage in important market research. Then there is the level of competition. Discount stores frequently muscle in and threaten their already modest customer base. Some analysts predict that changes within the business environment will make things even tougher for smaller concerns over the next few years. In the face of this apparent adversity, how can SMEs respond? One possibility is to join with similar operators and create a network. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.