Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Year of publication: |
2012
|
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Authors: | Broberg, Oskar ; Axelsson, Ann-Sofie ; Sjöblom, Gustav |
Published in: |
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78100-549-4. - 2012, p. 105-118
|
Subject: | Wissensintensives Unternehmen | Knowledge-intensive industry | Entrepreneurship | Entrepreneurship approach | Online-Marketing | Internet marketing | Werbewirtschaft | Advertising industry | Europa | Europe |
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