Mobile advertising : an analysis of key success factors and the European value chain
Year of publication: |
2003
|
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Authors: | Facchetti, Antonello ; Rangone, Andrea ; Renga, Filippo Maria ; Savodelli, Alberto |
Published in: |
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]. - Wien : Österreichische Computer Gesellschaft, ISBN 3-85403-169-6. - 2003, p. 165-185
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Subject: | Werbewirtschaft | Advertising industry | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor | Betriebliche Wertschöpfung | Value creation | Europa | Europe |
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