Entrepreneurial insights into sustainable marketing : a case study of U.K. music festivals
Neil Richardson
| Year of publication: |
2018
|
|---|---|
| Authors: | Richardson, Neil |
| Published in: |
Strategic change. - New York, NY : Wiley Interscience, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 27.2018, 6, p. 559-570
|
| Subject: | Öko-Marketing | Green marketing | Unternehmensgründung | Business start-up | Corporate Social Responsibility | Corporate social responsibility | Musikveranstaltung | Musical performance | Großbritannien | United Kingdom | 2012-2022 |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Other identifiers: | 10.1002/jsc.2239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973358