Entrepreneurial marketing : a blueprint for customer engagement
Year of publication: |
[2021]
|
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Authors: | Goldstein, Beth |
Publisher: |
[2021]: Los Angeles : SAGE |
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Kundenmanagement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxviii, 346 Seiten Illustrationen, Diagramme |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverzeichnis: Seiten 332-336 |
ISBN: | 978-1-5443-2043-4 ; 978-1-5443-9743-6 ; 978-1-5443-9744-3 ; 978-1-5443-9742-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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