The role of brand orientation in the higher education sector : a student-perceived paradigm
Year of publication: |
2013
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Authors: | Casidy, Riza |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 5, p. 803-820
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Subject: | Higher education | Customer satisfaction | Customer loyalty | Structural equation modelling | Brand orientation | Word-of-mouth marketing | Werbung | Advertising | Markenführung | Brand management | Hochschule | Higher education institution | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
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