Entrepreneurial marketing and accommodation businesses in East Peninsular Malaysia
Mastura Jaafar
| Year of publication: |
2012
|
|---|---|
| Authors: | Mastura Jaafar |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 14.2012, 2, p. 164-183
|
| Subject: | KMU-Marketing | SME marketing | Entrepreneurship | Entrepreneurship approach | Hotellerie | Hotel industry | Malaysia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758864