Entrepreneurial marketing within the French wine industry
Lisa C. Thomas; Sandra Painbéni; Harry Barton
| Year of publication: |
2013
|
|---|---|
| Authors: | Thomas, Lisa C. ; Painbéni, Sandra ; Barton, Harry |
| Published in: |
International journal of entrepreneurial behaviour & research. - Bingley : Emerald, ISSN 1355-2554, ZDB-ID 2509434-8. - Vol. 19.2013, 2, p. 238-260
|
| Subject: | KMU-Marketing | SME marketing | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Weinbau | Wine industry | Frankreich | France |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009734593