The transition from products to connected health : observations and avenues for future research
Year of publication: |
December 2018
|
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Authors: | Pitt, Leyland F. ; Ferguson, Sarah Lord ; Berthon, Pierre R. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 3/4, p. 233-239
|
Subject: | Transition | Business transformation | Information intensity | Business definition | Organizational culture | Strategy and structure | Forschung | Research | Unternehmenskultur | Corporate culture | Gesundheit | Health | Definition | Strategie | Strategy | Zukunft | Future |
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