Entrepreneurial marketing in small businesses : a conceptual exploration
Year of publication: |
2011
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Authors: | Jones, Rosalind ; Rowley, Jennifer |
Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 29.2011, 1, p. 25-36
|
Subject: | KMU | SME | Großbritannien | United Kingdom | KMU-Marketing | SME marketing | Entrepreneurship | Entrepreneurship approach | Marketing |
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(1971)
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