Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Year of publication: |
2009
|
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Authors: | Jones, Rosalind ; Rowley, Jennifer |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 11.2009, 1, p. 5-21
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Subject: | KMU | SME | Marketing | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach |
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