Entrepreneurial marketing : is entrepreneurship the way forward for marketing?
guest ed.: Sussie Morrish
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Morrish, Sussie (contributor) |
| Publisher: |
Bingley : Emerald |
| Subject: | Entrepreneurship | Entrepreneurship approach | Marketing |
| Extent: | S. 106 - 166 graph. Darst. |
|---|---|
| Series: | Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 13.2011,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009686219