Entrepreneurial marketing strategies during the growth of international new ventures
Year of publication: |
2011
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Authors: | Hallbäck, Johanna ; Gabrielsson, Peter |
Published in: |
Firm-level internationalization, regionalism and globalization. - Basingstoke, Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-0-230-28997-0. - 2011, p. 177-197
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Subject: | Multinationales Unternehmen | Transnational corporation | Internationale Unternehmenskooperation | International business cooperation | Auslandsinvestition | Foreign investment | Joint Venture | Joint venture | Marketingmanagement | Marketing management | Globalisierung | Globalization | Welt | World |
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